Question 3: What have you learned from your audience feedback?

To achieve as invaluable audience feedback as possible, it was our groups decision to combine quantitative (by use of questionnaire) and qualitative research (by use of taped interviews) to not only be able to confidently explain our findings, but to give said findings depth.

When speaking of linking the song and the video, it is in terms of cutting to the beat, pace in correlation to the track and quality of lip-syncing,- making it very important to gain positive feedback as it evaluates the quality in which the overall themes and ideals are presented by means of the music video. Such feedback was varied, however the majority of the scores can be found in the higher regions of the graft, with 1 audience member even giving us a 10/10.

When our questionnaire subjects were asked to rate our video in comparison to professional productions, the correlation of marks around the 7/10 margin shows a favourable outcome; considering set-backs such as the lack of finance and technology in comparison to professional productions. The scores can be seen to be very successful considering it was created by amateurs such as ourselves.

As can be seen from the graft, all of the subjects of the questionnaire rated our video 6/10 and over in terms of enjoyment, this is very successful as these scores were achieved despite the mixed gender within our audience; our audience demographic being exclusively male.

Evaluating how our music video fits in terms of genre was extremely important, as it would inform our evaluation on question 1: the largest of all 4, alongside our response to the exam in June, if such a question was to arise. It was also extremely important in terms of identification, as we selected a few subjects whom fitted into our audience demographic- whose ratings would be evident within our findings. With this in mind, the findings were very successful, with the majority of the scores being found within the higher regions of the graph, correlating around the very high 9/10 mark. Many questionnaires mentioned that this was achieved due to the hedonistic and excessive ideals fronted from our characters: with images of drinking, smoking and partying informing their decisions.

These results gained from us questioning our audience if they would pursue the band further are very interesting indeed, this is due to the minority of whom states they wouldn't listen further- all of which are female. This can easily be explained by the content we implemented to connect with our target audience, with a white British, male age 16-25 demographic.




To gain a deeper perspective into our audience feedback, we decided to conduct several taped interviews; those three presented above were all participated in by fellow media students, whose opinion we saw as more valuable as their evaluative skills would be greater than others in our particular field, with use of terminology and key terms being able to inform their responses well. All subjects of the taped interviews were white British males aged 17/18, meeting the criteria of our target audience.

One of the first notions we gained from the taped interviews was the fragility of the narrative, with all three subjects of the interview stating that the plot line was rather weak, however the events that are held by the narrative were (to all three subjects) very successful. A particular highlight for Ben in particular was the poker scene; to him reminiscent of the poker scene in Guy Ritchie film 'Lock, Stock and Two Smoking Barrels', which was a great influence in filming the scene.

Another strength for all three subjects were the fast pace editing, which kept Danny's interest despite the footage of the band in the car, which were seen as weak by the majority of all those viewing: Danny quoted these shots as 'unnecessary' and 'slow' by Peter. This opinion was shared even by ourselves, but due to pressing deadlines and amount of footage these shots were included. James' decision to modify the vibrancy of the colour within our video was met with great reception by all, with both Danny and Peter stating that it maintained their viewing of the footage, with Peter stating he was 'glued' to the video. Use of colour within the strobe shots and the monochrome of the amp was also met with great reception by Peter and Dan N, whose interview we couldn't include as it made the file too large.